Website redesign brief
Status: Initial draft · 13 September 2026. The first homepage frame is implemented. Positioning now follows the supplied Rechaj Positioning Memo (2026). The adapted website copy is ready for review.
Objective
Section titled “Objective”Redesign Rechaj’s public website within the Rechaj design system. Make the offering easy to understand, give visitors a clear next action and deliver a coherent experience on desktop and mobile.
Current baseline
Section titled “Current baseline”The local rechaj-website source has a homepage and a privacy-policy page. Its homepage combines a hero, an about section and an expert/contact section. The shared header and footer link to Home, About us and Privacy policy; contact buttons open an email draft. See the page inventory for source references.
The existing copy discusses clean energy for productive use and solar solutions. The supplied positioning memo supersedes this earlier framing: Rechaj is building the distributed energy network for Africa’s productive economy, beginning with commercial mobility.
Working scope
Section titled “Working scope”| Area | Initial design deliverable |
|---|---|
| Homepage | Content hierarchy, desktop design at 1440px and mobile design at 390px |
| Navigation and footer | Responsive navigation, clear contact action and legal links |
| About and contact | Review their placement within the homepage and how visitors reach them |
| Privacy policy | Readable responsive page using the existing policy as source content |
| Visitor journey | Clickable path from understanding the offering to the contact action |
Additional pages, including product detail, blog and careers, can be added when their purpose and content are defined. They are not present as routes in the inspected source.
Design requirements
Section titled “Design requirements”- Inherit Rechaj’s General Sans typography, palette, exact brand mark and component conventions.
- Design responsive public website pages using the product’s marketing layout guidance.
- Keep navigation and the primary action accessible on mobile as well as desktop.
- Use semantic headings, visible keyboard focus, readable contrast and reduced-motion behavior.
- Prepare loading and error states if a form or other interactive service is introduced.
- Use approved content and supporting proof; do not invent metrics, testimonials or partnerships.
- Record meaningful design decisions and update the inventory as screens are completed.
Deliverables
Section titled “Deliverables”- Project entry and document hub in the design system.
- Initial brief and inventory of the current source.
- Folders for screens, prototypes and reference attachments.
- Website redesign registered in Flows.
- Define the audience, message, primary action and required pages.
- Create the first homepage frame and responsive desktop/mobile layouts.
- Design the remaining agreed pages and interaction states.
- Register working screens and prototypes in the catalog.
- Review responsiveness, keyboard interaction and design-system consistency.
- Prepare implementation handoff with assets and approved content.
Open decisions
Section titled “Open decisions”- Which customer and partner audiences need dedicated follow-up journeys?
- What should the main call to action do, and where should it lead?
- Which current content and brand assets should carry forward?
- Which additional pages are needed for the first release?
- Which sections and wording should be refined within the chosen visual direction?
See the project overview, design guidance and page inventory.
Selected visual direction
Section titled “Selected visual direction”The user requested Wunder Power’s overall design language and Base Power’s oversized footer name, interpreted with the supplied Rechaj brand boards. The first frame implements this direction. Its copy now follows the supplied positioning memo: productive energy infrastructure, reliable energy, customer economics and commercial mobility as the initial application. Broader productive uses are presented as an expansion ambition. Contact now uses team@rechaj.co, verified on the current public website on 13 September 2026.
Mission hierarchy
Section titled “Mission hierarchy”The hero and mission section state the broader productive-energy purpose. Commercial mobility is the first application, supported by a dedicated explanation of the current offering from rechaj.com. Future applications remain an expansion ambition.